Having a product or service that solves an important problem is only half the battle. The other half, is a battle for your customers' attention. If your audience doesn't know what you're offering, it's highly unlikely that you're going to effectively generate sales.
Email can be a great medium to build a relationship with a segment of your audience that's already receptive to your product. By creating automated email campaigns you can make this medium more impactful. Automatically trigger the right message, to go to the right audience member, at the right time, and convert prospects into sales.
This month align.Space member John Rafferty will discuss the tools and strategies you'll want to use to create your own email sequences that will help you remain "top of mind" with your subscribers. This topic is crucial for creating time-saving ways to grow your company's sales.
After this Lunch 'n' Learn, you'll be familiar with:
- Various platforms and online tools that enable you to schedule and automate email
- Building IF-THEN conditions that trigger the release of emails on a particular time/date
- Designing multi-step email sequences that garner responses from your audience
- Endless possibilities that automated emails, triggers and "zaps" make possible
This event is free for align.Space Members and $20 dollars to others interested in attending. Lunch will be provided - if there are any allergy or dietary restrictions let our Community Managers know in your RSVP email.