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Video Content Stats that Simply Can’t be Ignored

Lights, Camera, (Call to) Action!
Written by Chuck GolderFebruary 28, 2021
Est. Reading: 2 minutes

Apparently, even after video killed the radio star, it was far from finished with its takeover. Today, video commandeers the world of content marketing and communications- and people are listening (and watching). Video bestows dimension to your messaging. Video infuses tone, personality, action, and engagement; both capturing your viewers’ attention and reducing the risk of message misinterpretation.

Stats on the effectiveness of video marketing continue to drastically rise, landing this method of communication a heavy placement in almost every marketer’s content strategy. The proof is in the puddin’ with these credible and attention-commanding stats that simply cannot be overlooked.

According to Hubspot

90% of customers report that product videos help them make purchasing decisions. With product videos, you can see firsthand just how much air you will get when laced in Nike’s newest basketball high tops. A consumer feels more comfortable accepting a product’s claimed features when he/she can witness in video format.

Putting a video in an email leads to a 200-300% increase in click through rate. Oh great, not another email. Many marketing messages communicated through emails are merely skimmed at best. Video is an effective “call to action” booster and your email is less likely to get dismissed into the abyss of neglected emails.

Video is shared 1200% more than both links and text combined. The wonderful ripples of content marketing- digital sharing. Sharing is caring…and the circulation of promotional content gives every marketer all the feels. “Influencers” drape your message with credibility and expand the reach of your message with a contagious liking.

86% of video marketers say that video has increased traffic to their website. You got em’ just where you want em’. Which paves way to this relative powerful stat. Putting a video on a landing page increases conversion to 80%.

The impact of video content for any business is obvious. Whether it be created with a purpose of brand storytelling, client testimonial, or product demo, a film strategy will allow a business to connect with their audience on an elevated level.

Here’s the good news. We can help. And we are darn good at it. Pat Taggart, president of align5 Films and Master of Creative Storytelling, explains just how easy it can be to develop timeless videos that bring your brand’s personality to life. (And here’s the other good news- the old adage of “the camera adds 20lbs” has been resolved with new fancy production filters!)

Taupe Photo Black History Month Instagram Post | align.Space

Annnnndddd. Cut! That’s a wrap.

The align5 Films “green room” is located on the third floor on align.Space; Chester County’s premiere location for coworking, shared office space, private offices, conference rooms, production studio, and private events. Located in a renovated historic building in the heart of downtown West Chester, our stylish space is an ideal setting for anything meaningful to take place. Come and tour to learn more about our membership options and community offerings.

Written By Chuck Golder

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